![]() “After Elon shared the same image of his back on November 13, 2021, the 69k decline started. “If you haven’t noticed, there’s a secret message about #Bitcoin in this tweet,” write a user. After all, after being in decline for 9 weeks, BTC rose again after this tweet from Elon Musk. With this, some believe that it is a subliminal message, a game changer, and that the subject is Bitcoin. However, this Saturday (28) Elon Musk reposted an image of Doctor Manhattan.Īlthough the fictional character sits on the same rock on Mars while looking at the stars, the viewer’s point of view now changes. Since then, Bitcoin has lost about 60% of its value, which would just be a big coincidence. On November 13, three days after Bitcoin hit its all-time high of $69,000, Elon Musk posted an image of DC Comics character Doctor Manhattan with his back to the stars. In addition to using the social network to promote his businesses and criticize the government, some believe there are some subliminal messages in the billionaire’s tweets. With nearly 100 million Twitter followers, not a single tweet from Elon Musk seems to go unnoticed. Perhaps because he is the richest man in the world, has great influence in the world of cryptocurrencies and the date of the posts, the theory that this has to do with Bitcoin spread through the comments. The only difference is the viewer’s point of view. Both images are of a DC Comics character, Doctor Manhattan, in the same location. The reason has to do with another message from the CEO of Tesla and SpaceX, two days after Bitcoin peaked and then started to plummet. To some, this is a subliminal message about a market reversal from bearish to bullish. Alternatively, many bloggers, including the most famous Chiara Ferragni, have started using some "claim-hashtags" such as #ad, #advertisement, or #advertising to highlight the commercial purpose of their photo, protecting the consumer.Before Bitcoin showed a slight rally last weekend, Elon Musk posted a cryptic photo on his social media. Meanwhile, Instagram has launched a new tag, "Paid Partnership with", so that users can include it in their stories and post. The AGCM should soon clarify the issue and provide adequate information both on the relationships between producer and influencer, and on the obligation to declare the advertising purpose of the posts. The legal basis for this controversy is the article 22 of the Consumer Code which asserts that the commercial intent must be explicitly stated if it is not obvious from the context or if it is capable of misleading the consumer. Recently, the Italian National Consumer Union has questioned the Competition and Market Authority (AGCM) to ask for the legitimacy of indirect and subliminal advertising on social networks. The question arises as to whether consumers, who shall not be subject to untruthful and deceptive ads, have also the right to distinguish the advertising contents from a “lifestyle tips”. However, there are no specific rules governing indirect and subliminal and the terms of use of social media like Instagram, provide and restriction. Recently also the American Federal Trade Commission, for the first time addressed the issue, asking “web influencers” to emphasize that hidden recognizable through hashtags or comments. ![]() In this regard, the British Competition and Markets Authority stood up against disguised advertising, which is not recognizable in photos and videos posted on social media. On the other hand we notice serious “product placement” proliferation within the most clicked profiles. On the one hand, we have real advertising spots and sponsorships, although not fully controlled: Facebook and Instagram, for example, check that ads don’t have an illegal content or prohibited by rules but they don’t control the accuracy of the information communicated, nor their congruity with the regulation, since there is no discipline code to be respected. Indeed, as the world wide web represents a new opportunity to express our thoughts and interests and tastes and a new way of learning and sharing information and content, companies have also begun to use them in an explicit or tacit manner. This practice is banned by Italian law but only with respect to TV advertising and although film and television are a fertile ground for this kind of promotion, new challenges have emerged above all on social networks. ![]() Subliminal advertising, instead, isn’t evident. Indirect advertising is a clear and explicit message that appears on unusual spaces, but not mentioned as such. The advertising market is undergoing a major change and indirect - subliminal advertisements promoted through online and social networks are becoming more and more common.
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